Liquid Natural Shampoo

Sale price Price $4.99 Regular price Unit price  per 

- easy zero waste swap!
- adds sheen + softness
- restores manageability to your hair
- works for all hair types, including colored hair
- no parabens, sulphates, preservatives, artificial colors or fragrances
- Don't forget to grab a reusable bottle pump for the 16 oz bottles too!

- ships plastic-free
- palm oil free, vegan + cruelty-free
- handmade by a female team in Ohio
- packaged in a reusable / recyclable aluminum bottle
you can ship your empty bottles directly back to Plaine Products by clicking here.

organic aloe leaf juice, vegetable glycerin, saponified oils of coconut + safflower seed, guar gum + irish moss (red algae extract), organic camellia, sunflower + ricebran oils, extracts of chamomile + quillaja saponaria, papaya + pineapple pulp extracts, rosemary oleoresin, vitamin E complex, organic green tea, geogard ultra + potassium sorbate
(Rosemary Mint Vanilla Shampoo also includes: mint arvenis essential oil, essence of rosemary, mint + vanilla)
(Citrus Lavender Shampoo also includes: bergamot + lavender essential oils)

The global hair care industry is worth over 85.5 BILLION dollars and is expected to grow to 102 BILLION dollars by 2024! Common ingredients used in most brand-name liquid shampoos/conditioners you find in big-box stores are sulfates, parabens, and dimethicone. Sulfates strip the scalp of natural oils and are often used in cleaning products and pesticides. Parabens are preservatives that can be linked to health concerns. Dimethicone (silicone) is not biodegradable. These ingredients go down the drain and find their way to our water sources that impact our wildlife and environment. These shampoos are also made up of 80% or more water, meaning it's been diluted so that you'll use more, and buy more frequently. Don't forget it's usually in single-use plastic packaging. That's why switching to natural hair care products in sustainable packaging can prevent harmful ingredients from our waterways, save us money, and reduce plastic pollution. Don't forget the importance to demand that big corporations change their wasteful practices!

Founded by two sisters, Lindsey and Alison Delaplaine, Plaine Products began with a dream to have less plastic waste in the world.

Lindsey spent 10 years living and working in the Bahamas. There she saw first hand the consequences of our disposable lifestyle with plastic on the beach, in the ocean, and along the roads. After looking around her bathroom and realizing how much plastic she owned, she called Alison and they started talking about how to change that, and how to make it easy for others to do the same.

Plaine Products is designed to be part of the circular economy, which functions more like a natural ecosystem: nothing is ever wasted. Also, by cleaning and reusing our bottles Plaine Products is able to create jobs. Research indicates that reuse and remanufacture create 8 - 20 jobs per thousand tons of material compared to 5 - 10 jobs created per thousand tons of material by traditional recycling.

♥ Free standard shipping on orders over $50 within the USA!

♥ All orders are packaged & shipped using 100% plastic-free materials. Learn more about our zero waste initiative here.

♥ Please allow 1-3 business days for processing before your order is shipped. Estimated delivery date is shown in your cart. 

♥ Sending a last-minute gift? Don't worry, express shipping is available.

♥ We're happy when you're happy! If there’s a problem with your order, please email us at so that we can address it!

♥ The statements made regarding these products have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. Please consult your healthcare professional about potential interactions or other possible complications before using any product. 

♥ ALLERGEN WARNING: Please read the ingredient list provided on each product page and contact us if you have any questions or concerns BEFORE making a purchase. We are not liable for allergies or allergen-related injuries / illnesses.

♥ Questions? Contact us here!

Customer Reviews

Based on 5 reviews
Great shampoo

leaves my hair clean & I love the reusable packaging!

Love it!

I really like this shampoo. Most natural shampoos that I've used don't sud but this suds and makes my hair feel great!

Great product

I got the sample size of this product to try and was very impressed. It works just as well as any traditional shampoo. While it is a little pricey, it has lasted me quite some time. I am looking forward to trying some of the other scents as well.

Love this!

Fantastic product! My hair is soft and smells great after washing. I have the conditioner as well - highly recommend purchasing both. The best part about this shampoo is that there’s ZERO plastic waste!

an easy switch to traditional shampoo/conditioner

The citrus lavender shampoo and conditioner pair perfectly. I needed an ACV rinse when using the shampoo bars, but with this shampoo/conditioner I have no need for the ACV rinse even with my very hard water and fine, but thick, hair. The smell is wonderful, but I can add my own EOs without the smell becoming too powerful. I have a set of the 2.5oz for travel & refill using my 16oz containers. Definitely worth a try if you are considering. PS- it is gentle enough to use on my little ones & the lavender before bed definitely helps bedtime ;)