My family loves this toothpaste. We all even have our own flavors.
The Cinnamon flavor has some heat, but it doesn't hurt my sensitive teeth. My only complaint is that it sells out so quickly.
I purchased the orange toothpaste for my kids and they love it! It has been difficult finds a flavor they enjoy. Will be purchasing more bottles. I purchased cinnamon for myself. Beware it is spicy! I love spicy food but it is too much for toothpaste. I will purchase spearmint on my next order
It's really difficult to find toothpastes that aren't mint-flavored or completely plain, so I was really pleasantly surprised by the orange toothpaste which smells and tastes incredible and actually makes my mouth feel clean. Best of all: it's vegan and plastic-free...the future is now.