Twinkle Apothecary is a handcrafted vegan and cruelty free brand made thoughtfully, with ingredients and practices that are good for people, the earth, and all animals.
Stefanie, the owner, says she is passionate about creating beautiful natural fragrances, along with body, skin, and hair care products that actually work. Her products are affordable, look good, and smell great.
Q: Tell us a little about yourself and why you started Twinkle Apothecary
A: I’m a single mom and former actor who moved from Los Angeles home to Oklahoma City in 2015 to start this business because I wanted to earn a living with integrity and make good things to share with the world.
Q: Tell us about your products. What inspired you to make them?
A: I make natural, vegan, cruelty free body care, skincare, hair care, makeup, and perfume. I was first inspired when I transitioned to a fully vegan lifestyle in early 2015 and couldn’t find a deodorant that worked for me.
Q: What inspired you to go vegan?
A: I had been a vegetarian since I was 13 and I started gradually transitioning to a vegan diet in my late 20s for health reasons. As I became more aware of the ethics of veganism I decided that I wanted to live a lifestyle that didn't harm animals in any way. I even had a vegan fashion and shopping blog before I started Twinkle Apothecary! Discovering and following lots of vegan and female founded fashion brands was actually a big inspiration for me to start my own business!
Q: What was your first product?
A: The first product that I made was deodorant, but when I launched my business all of my deodorants came with matching perfumes, body powders, and dry shampoos.
Q: Do you have a favorite product?
A: No, all of them are my favorite! My favorite thing to make is perfume, but I definitely don’t have a favorite one to wear.
Q: Do you have any plans for future products we should keep a lookout for?
A: Always! But I don’t like to talk about things before they’re ready. :)
Q: What is something you wish you'd known before going into business?
A: That I was actually very smart and capable and that my ideas and products were really worth sharing. It took me way too long to figure that out.
Q: What are your products packaged in and why did you choose these materials?
A: My products are packaged in glass or biodegradable paperboard. I like that the glass bottles are recyclable or reusable.
Q: What are the biggest challenges you have faced in your business?
A: The biggest challenge for me has been trying to find my balance and avoid burnout. One thing I also didn’t realize before starting my business is that entrepreneurs are expected to want to be “on” 24/7. I’m passionate and love to work but I need time to recharge and I always feel like I’m having to fight for it, because the emails never stop coming. This whole journey has been a lesson in standing up for myself.
Q: What advice would you give someone else who wants to open a store similar to yours?
A: My first thought is, “gosh, who’d be crazy enough to do this?” Haha! I guess, be authentic!
Q: What is your favorite part of your job?
A: I love every part of this job. I get to be creative and make products that help people every day - what more could you want? My least favorite part is bookkeeping.
We enjoy supporting small women-owned businesses and are honored to carry several products from Twinkle Apothecary at Hippie Haven Shop. You can find lip balm, bug spray, and more on our website and in our store.